BTS: Brand Anthem Airframes Alaska

We’ve been working closely with Airframes Alaska over the past two years to create a series of branded videos for their family of companies; Arctic Oven, Northern Sled Works and Alaska Bushwheel.

Our first project with them took place in June of 2020, filming two videos for their new Nunatak tent series.

Watch the trailer for the project here.

Later that summer, Airframes wanted to make a more in-depth Brand Anthem video, highlighting their brand ethos. To save time and budget on additional production, we got creative and utilized selects from the Nunatak video shoot along with archival content from the Airframes team.

With a quick shoot at their warehouse and a voice over recording with the CEO, we edited this Brand Anthem video.

This project is a great example of why we approach commercial shoots with a documentary style. We begin every shoot, knowing the minimal amount of footage we need to complete the initial concept; but we make it a point to capture much more than just the minimum. This allows us to walk away from a day with a completed concept and a library of additional content for future utilization. Meticulous pre-production and an open mind on set allows for ultimate efficiency.